For Martha & Snoop’s Potluck Dinner Party, we made sure that everyone was welcome around the table.
For Martha & Snoop’s Potluck Dinner Party, we made sure that everyone was welcome around the table. To establish a unique and engaging social media presence, we implemented a multifaceted approach, ensuring that our content resonated with fans of both Snoop and Martha alike.
By creating engaging assets that spoke to the fun and playful content of the show, we tapped into the followings of celebrity guests such as Seth Rogen, Robin Thicke, DJ Khaled, 50 Cent, Bella Thorne, Fat Joe, and Ashley Graham to name a few. The social media buzz paid off, with the show’s premiere topping the charts for a new unscripted cable franchise, drawing 1.7 million viewers and generating excitement that helped secure a second season.
We also executed two Potluck Dinner Party pop-up events at ComplexCon and the BET Experience, giving fans a way to interact with the show and the talent in person.