We launched two star-studded activations for Neff Headwear.
Neff Headwear collaborated with Grammy-nominated artist Jhené Aiko to create its first ever womenswear line. The leading skate and surf brand wanted to kick off the launch with a huge bang. Cashmere Agency activated a star-studded launch party atop DTLA’s tallest skyscraper, garnering an overwhelming media response. We also secured exclusive features with some of the world’s leading women’s fashion sites, including Elle and WWD.
For Neff’s limited edition capsule line, Neff x The Simpsons, we were enlisted to position the collection as a streetwear scene must-buy using both online and offline channels. We bolstered The Simpsons-themed tastemaker event at Universal Studios, which was attended by celebrities, influencers, and key members of the press. We also tied in a fresh, young influencer to the campaign by partnering Complex with tastemaker Jaden Smith, who modeled the collection online in an exclusive video. Through our efforts, Neff x The Simpsons received an overwhelming amount of coverage.