Netflix – Mudbound

Mudbound quickly became an award season darling, garnering 3 Oscar nominations, with its unique story and diverse ensemble cast.

Mudbound quickly became an award season darling, garnering 3 Oscar nominations, with its unique story and diverse ensemble cast.

To generate awareness among multicultural audiences and drive awards show buzz, Cashmere Agency employed several key tactics to relay the cultural significance of the film. We secured screenings with top culture voices, placed unique editorial culture stories, tapped notable African American press to garner coverage, utilized relevant influencer voices to increase positive social chatter, and engaged key critic groups and award shows for consideration. Our efforts positioned Mudbound as a Netflix must-see among target audiences, while driving award show hype amongst critics.

  • Total Press Junket Impressions: 76.M+
  • Long Lead Print Impressions: 3.2M+
  • Asset Debut Impressions: 6.02M+
  • Tastemakers Screening Impressions: 4.8M+
  • Top Media Outlets: 75.9M+
  • Influencers: 816K+
See More